Work History
Apple TV+ Social Marketing Lead
October 2019 - Present
- Conceive, implement and measure social marketing campaigns across all relevant channels for Apple TV+ originals.
- Manage talent and filmmaker communications across creative development of campaign materials
- Maintain relationships with agencies and design teams to brief and manage original content for distribution.
- Manage daily social communication, consumer listen and response, sentiment analysis and enquiries.
Vice President, Digital Creative
July 2019 - October 2019
- Oversaw strategic development and creative execution for digital marketing campaigns across theatrical titles
- Managed external graphic design and A/V vendors for creation of wide-ranging digital marketing materials
- Directed video + photography shoots for marketing campaign initiatives
- Collaborate with filmmakers throughout the production process to integrate their vision into campaign creative
Independent Contractor
September 2018 - June 2019
- Conduct competitive research and market analysis for greenlight projections
- Create treatment/look books and design pitch decks for potential projects
- Read & evaluate scripts for marketplace potential
- Idea consultation for book rights and adaptation execution
Global Road Entertainment - Century City, CA
Senior Vice President, Digital Marketing
January 2018 - September 2019
- Oversaw the development of digital marketing campaigns for theatrical films, integrating digital creative, digital media, publicity, digital research, and brand partnerships to create sizeable marketing moments.
- Closely collaborated with filmmakers across campaign lifecycles, from ideation to communicating campaign initiatives
- Contributed to the studio’s greenlight process by reading & evaluating prospective scripts, building P&A models to project financial risk, and conducting digital research to understand cultural trends and audience behavior.
- Directed the creation of wide-ranging content designed for various digital platforms and consumption behaviors.
- Led numerous data science & audience initiatives including the development of a proprietary Data Management Platform.
- Developed digital media plans through competitive analyses on digital spend levels and box office profitability scenarios.
Director, Digital Marketing
November 2014 - January 2018
- Developed global digital marketing strategies and initiatives for all 20th Century Fox films in the theatrical window, including eight #1 domestic box office openings: DEADPOOL, LOGAN, X-MEN: APOCALYPSE, HIDDEN FIGURES, THE MARTIAN, THE REVENANT, KINGSMAN: THE SECRET SERVICE, THE PEANUTS MOVIE, and TAKEN 3
- Oversaw a team of community managers, creative designers, social listening agencies, and data scientists to manage & operate social media ecosystem across all 20th Century Fox theatrical titles
- Built audience strategies leveraging digital tools to identify and grow audience communities
- Managed the strategy and execution of on-set production campaigns during filming (capturing content on set during film’s production phase)
Sr. Manager, Digital Marketing
Coordinator, Digital Marketing
Intern, Digital Marketing
November 2013 - November 2014
June 2012 - November 2013
May 2011 - June 2012
June 2012 - November 2013
May 2011 - June 2012
- Oversaw the social media marketing campaign for all domestic titles in the theatrical window, including THE HUNGER GAMES: MOCKINGJAY PART 1, THE TWILIGHT SAGA, DIVERGENT, JOHN WICK, NOW YOU SEE ME, WARM BODIES. PERKS OF BEING A WALLFLOWER
- Managed the creation, curation, and dissemination of social content for all mature and emerging social platforms – including but not limited to Facebook, Twitter, Tumblr, Instagram, Pinterest, Vine, Google+, Youtube and Spotify
- Mapped digital marketing trends through the aggregation and graphing of historical data mined from traditional research; including test screenings, focus groups, tracking, and exit poll studies
Education
UCLA – Los Angeles, CA