Acknowledgements
I struggled with the idea
of creating a portfolio
I still struggle to call it
“my work”
sometimes the work began
as someone else’s idea
an idea strong enough
to become a campaign
other times, it emerged
from teams,
many minds shaping
something together
I’ve been fortunate to have
incredible bosses
people who taught me
social media
what a CPM was
how to package
Twilight merch
for fan sites
how to move forward
in a role you know
nothing about
by pitching one
idea
after
another
people who taught me
that hard work
and kindness matter
how to detach myself
from the work
How to boil campaigns
down to a single word
How to stay intellectually curious
and lead by seeking understanding
I’ve had coworkers and
creative partners too
friends who referred me for roles
showed me radical transparency
and reminded me that conversations about nothing
can become something
creative directors
who taught perfectionism
clarity and kindness
and I know I’ll be shaped
by future partners too
people who open
new creative worlds
and share my excitement
for the unknown