Writing                      

Creative

Strategy

   

                                                                                    





Acknowledgements 


I struggled with the idea 
of creating a portfolio

I still struggle to call it 
“my work”

sometimes the work began 
as someone else’s idea
an idea strong enough 
to become a campaign

other times, it emerged 
from teams,
many minds shaping 
something together

I’ve been fortunate to have 
incredible bosses

people who taught me 
social media

what a CPM was

how to package 
Twilight merch 
for fan sites

how to move forward 
in a role you know 
nothing about

by pitching one 
idea 
after 
another

people who taught me 
that hard work 
and kindness matter

how to detach myself 
from the work

How to boil campaigns 
down to a single word

How to stay intellectually curious

and lead by seeking understanding

I’ve had coworkers and
creative partners too

friends who referred me for roles

showed me radical transparency

and reminded me that conversations about nothing 
can become something

creative directors 
who taught perfectionism
clarity and kindness

and I know I’ll be shaped 
by future partners too

people who open 
new creative worlds
and share my excitement 
for the unknown