How Do
You Help
Consumers
discover what to watch
in a crowded landscape?
Streaming might be new
but it’s a problem that’s existed for decades
to promote our deep catalog of 300 titles
we made our own magazine on Instagram
finding editorial hooks to drive discovery
creative director design edititorial
We didn’t need custom shoots
or bespoke production
there’s genius in every frame
of every Apple Original
we used it for slices
we used it for design
back to work