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The Home 
of Sci-Fi 



science fiction isn't about the future

the stories that stay with us 
don't predict what comes next

they challenge what we believe now

about technology
about reality
about each other
about ourselves

think you know what it means to be human?

think you know work-life balance?

think we're alone?

think again





APPLE TV - “THINK AGAIN” (CONCEPT)
creative director copywriting




APPLE TV - “THINK AGAIN” (CONCEPT)
creative director






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